Engineers switch off at the first whiff of hype and trust only what they can see. We help manufacturing and engineering companies show their work clearly, with positioning, 3D visuals and sales tools a sceptical buyer believes.
What we’ve learned
People who build things for a living are hard to impress with adjectives. The production engineers Additive Flow sells to trust only what they see with their own eyes, and the plant managers DeepCube needed to win had already sat through AI pitches that didn’t deliver. With buyers like these, a claim to be the smartest or the most powerful tends to cost credibility rather than earn it.
So our manufacturing work leans on evidence the buyer can picture. For Advanced Electric Machines we built 3D renders and exploded-view animations that show how each motor works. For Additive Flow we wrote a voice that backs every significant claim with performance data. For TI Fluid Systems the proof had to start inside the business, with workshops that brought its two sides behind one story.
If an engineer can’t see it working, no adjective will convince them.
Brand strategy, buyer personas and tone of voice built around the plant manager, the engineer and the operator, so every claim sounds like help rather than hype.
For example: DeepCube, Nano Dimension’s industrial AI division
3D renders, exploded views, software interfaces and film that make a complex machine or platform easy to understand at a glance.
For example: Advanced Electric Machines’ 3D product renders
Workshops with leaders and staff, then an identity and rollout that give every office, team and trade stand the same story to tell.
For example: TI Fluid Systems’ strategic rebrand
Top Rated Agency
sortlist 4.96/5
★★★★½
The Outfly brand workshops and support have helped us to expand our thinking and priorities, improving our messaging and overall brand presence.
Thank you to all the team at Outfly for being so supportive at every step. Your creativity and vision has really helped bring our brand to life.
Outfly has worked with TI Fluid Systems, Advanced Electric Machines, DeepCube and Additive Flow (both now divisions of Nano Dimension) and HSSMI, the sustainable manufacturing consultancy. The work spans brand strategy, identity, tone of voice, 3D product visuals, software interfaces and sales materials.
Start with what the buyer already doubts. For Additive Flow, research showed engineers trust only what they see and switch off at salesy language, so its tone of voice asks for every significant claim to be backed by performance data. For DeepCube, we built a calm, human voice for plant managers who had heard AI pitches that didn’t deliver.
It can make the product easier to believe. Advanced Electric Machines had a market-leading offering, but an identity that made its products look like concepts. We overhauled its brand and website with 3D renders and exploded-view animations, and since launch it has secured UK Government backing. In November 2023 AEM announced a £23 million Series A.
Build it with the people who have to live it. For TI Fluid Systems we ran brand workshops and a brand sprint with its marketing and communications team, then built a 3D ghost-car library and more than 40 films and animations on top of it. For HSSMI we ran workshops with staff from every office, tested the pitch, mission and values with them, and rewrote them from their feedback.
