Deep tech lives in the gap between what the product does and what the market will believe, and the word AI makes half the room lean back. We help AI and deep tech companies show their working, with positioning, identity and film.
What we’ve learned
Deep tech marketing usually has to convince two rooms at once. In the first sit the engineers and plant managers who’ll live with the product, and many of them have heard the AI pitch before. Additive Flow’s buyers told us they trust only what they see with their own eyes, and DeepCube’s general managers were wary because past AI competitors hadn’t worked. In the second sit the investors your CEO is courting, who need to see that the technology is real.
So we lead with proof. Deeplight’s explainer film is built from its own models running on real data, Additive Flow’s sales deck opens with the problems engineers already feel before it shows validated benchmarks, and Massless ran a six-week paid test so it could show investors real demand for a new kind of hardware.
Hard science sells the way it gets funded: by showing its working.
Brand strategy and tone of voice built from what your buyers already doubt, with rules that make every claim one they can check.
For example: DeepCube’s voice for plant managers wary of AI hype
Explainer films, 3D and product interfaces that show the technology working before anyone is asked to take it on trust.
For example: Deeplight’s explainer film, built on its own models
Paid tests, crowdfund launches and lead campaigns that turn early interest into numbers your board and investors will take seriously.
For example: Massless’ six-week demand test across four channels
Top Rated Agency
sortlist 4.96/5
★★★★½
Massively over delivered, went the extra mile and did an outstanding job... the numbers speak for themselves. Your work has been exceptional and inspiring and we couldn’t have dreamt of better partners.
It’s been a great journey with Outfly. From our first deck to our latest campaign, they’ve helped us refine the way we talk about what we do, and how we show it to the world. The brand now represents the scale of our ambitions.
Outfly has worked with companies building AI, machine learning and hard-science products, including Alice Camera, Sorair, Deeplight, DeepCube, Additive Flow, Auris Tech, Massless, Aquilai and Crypto Quantique. The work spans brand strategy, identity, product design, explainer films, investor materials and demand campaigns, usually for teams explaining technology their buyers have never seen before.
Start with what the buyers already doubt, then back every claim. For DeepCube, Nano Dimension’s industrial AI division, Outfly mapped four buyers from general manager to machine operator and wrote a tone of voice whose rules include keeping it tangible and backing up every claim. Additive Flow’s sales deck opens with problems engineers already feel before it shows validated benchmarks.
Show it working on real data. Outfly storyboarded and animated an explainer film for Deeplight built on visualisations from its own software and models, so prospective clients and investors could see the technology wasn’t hypothetical. For Alice Camera, hyperrealistic 3D renders helped backers picture a camera that wasn’t yet in production, and the crowdfund hit its target within 8 hours.
Test before you scale. For Massless, maker of a VR pen, Outfly ran a six-week paid test across LinkedIn, YouTube, Facebook and Instagram, changing one variable each week. It earned 792,938 impressions and 21 applications for early access, and showed video lifting Facebook click-through from 0.88% to 3.14%, evidence the team could take to investors.
