The engineering that sets you apart sits inside a casing nobody sees, yet customers and investors judge you on what they can. We help mobility and transport companies make it visible, with brand, 3D and film.
What we’ve learned
Mobility companies build things that disappear once they work: a motor inside a drivetrain, a thermal system behind a panel, a route that only matters once you’re riding it. Meanwhile investors and customers judge the whole category by the polish of consumer EV brands. A company can be well ahead on the engineering and still look as if its products are at concept stage.
So most of our work here is about making the engineering visible. Advanced Electric Machines went into its Series A with 3D renders and exploded-view animations that show what each motor is made of and why it matters. TI Fluid Systems got a 3D-powered identity that puts its pivot to electric vehicles front and centre while honouring a heritage approaching its centenary. Scenic, built for riders who would rather skip the motorway, got a brand around the road less ridden.
If investors can’t see the engineering, they can’t value it.
Brand strategy and stakeholder workshops that give a long-standing engineering business one story for its electric future.
For example: TI Fluid Systems, now TI Automotive
3D product renders, exploded views, animations and film that let investors and customers see how the engineering works.
For example: Advanced Electric Machines ahead of its Series A
Product design, websites and app install campaigns built for the people who actually use the product, gloves on.
For example: Scenic’s rebrand, app redesign and relaunch
Top Rated Agency
sortlist 4.96/5
★★★★½
The Outfly brand workshops and support have helped us to expand our thinking and priorities, improving our messaging and overall brand presence.
I really enjoy working with you and you’ve helped me a lot in bringing Scenic to the next level. You opened my eyes from a marketing and branding perspective. I just consider you as part of the team.
Thank you to all the team at Outfly for being so supportive at every step. Your creativity and vision has really helped bring our brand to life.
Outfly worked with TI Fluid Systems, the global thermal and fluid systems company, on a strategic rebrand, 3D toolkit and website, and with Advanced Electric Machines, the UK sustainable electric motor maker, on its brand and website ahead of its Series A. We also rebranded, redesigned and relaunched Scenic, the motorcycle navigation app for adventure riders.
It can when it starts with strategy rather than a new look. For TI Fluid Systems we ran brand workshops and a brand sprint, then built a 3D ghost car in combustion, hybrid and electric versions that shows the engineering inside. Since 2022 that has grown into more than 40 films and animations, Capital Markets Day 2023 and the TI Automotive brand.
Show it rather than claim it. For Advanced Electric Machines we created a 3D render style and exploded-view animations that make each motor’s composition, function and benefits easy to understand, inside a new brand and website. Since the launch, AEM has secured backing from the UK Government. In November 2023 it announced a £23 million Series A.
Build for how riders actually use it. We repositioned Scenic for adventure motorcyclists, redesigned the app so it stays glove-friendly on the move, and ran app install campaigns across Facebook, Instagram, Google and Twitter. The campaigns doubled Scenic’s rate of growth, cut cost per download by 74% and, across the May to August 2022 campaign, delivered 53.5% more app installs and 22.93% more sales than the same months of 2021.
