In the property industry, relationships are everything, but the tools for making them had stopped working. LinkedIn had become saturated with noise and spam, and industry events stayed time-consuming and costly. The Eighth Door began with a simple idea: open up a world of opportunity for professionals across the sector. When we met, it was an invite-only networking app with 2,200 members across 32 countries and the ambition to become something bigger, a focused, spam-free platform where developers, investors, contractors and service providers could do real business.
The job was to make the shift from connection-led networking to transaction-led value, and to reposition the brand around intent, trust and results without losing the prestige and exclusivity the industry runs on.
We partnered with founder Andre Mansoori-Dara and started with a full brand strategy sprint, defining a narrative and design language for two audiences: seasoned property professionals and ambitious newcomers. The identity is elegant, confident and timeless, balancing heritage with innovation through refined typography, a rose gold and deep blue palette, and a digital-first design system that speaks to luxury and accessibility at once.
Alongside the brand, we worked with the team on the commercial model. A hybrid of subscription tiers and credit-based actions means every interaction carries weight, which cuts out spam and generates revenue from day one. It also laid the foundations for an AI roadmap, with relevance scoring, behavioural learning and match-based deal recommendations planned for later phases.
We then overhauled the app architecture and UX, mapping the full journey from posting and discovering opportunities through to negotiation and closing. The platform was reimagined not as a social network but as a deal-matching engine, a space where projects, people and capital meet.
In parallel we created a refreshed website, a new investor deck and a launch campaign, each carrying the new positioning and visual identity.
Outfly have been instrumental in helping us reshape The Eighth Door into what it was always meant to be: a platform that cuts through the noise and helps real people in property do real deals. The brand feels elevated, the product strategy is strong, and we’re genuinely excited for what’s next.
Andre Mansoori-Dara, Founder & CEO, The Eighth Door
We supported Andre and the team through pitch readiness and investor engagement, preparing The Eighth Door for its seed round ahead of its full market return. The next phase brings the full app rollout, the AI matchmaking engine, and corporate and enterprise subscriptions designed to scale across the global property sector.
It now stands as more than an app: a catalyst for a smarter, fairer and more connected property industry.
Outfly, a London brand, marketing and product agency, partnered with founder Andre Mansoori-Dara on The Eighth Door’s brand, product strategy and relaunch across 2023 and 2024.
Brand strategy and identity, UX and UI for the app, a pricing and commercial model, investor materials, a refreshed website and a launch campaign.
A hybrid model of subscription tiers and credit-based actions means every interaction carries weight, which discourages spam and generates revenue from day one.
With a relaunched brand, product strategy and investor materials, The Eighth Door is preparing for its full market return, building on an invite-only community with members in 32 countries.
