Anyone responsible for a port, a logistics hub or a warehouse knows how hard it is to watch every corner of a large site, every hour of the day. Sorair was built to solve that, at the intersection of AI, robotics and physical security. Its proprietary platform, Soranet™, combines robotics, sensors and computer vision to automate 24/7 surveillance, reduce labour costs and eliminate blind spots across large, complex environments.
When we first met, Sorair was pre-revenue and moving from R&D towards commercial deployment. The technology was remarkable, but the brand and messaging didn’t yet match its potential. The job was to translate complex innovation into clarity, credibility and commercial traction.
We started with investors: refining the value proposition, messaging and visual materials, shaping the early decks and pitch strategy, and setting the brand tone. Sorair went on to close a £230,000 pre-seed round in 2022, paving the way for its first commercial pilots and full-scale brand development.
After the raise, we partnered again to evolve the brand into a more technical, scalable proposition, with a new visual identity, a sharper market position, and a tone of voice robust enough to flex from investors to corporate clients.
We rebuilt the website architecture and copy to reflect Sorair’s product ecosystem, including the AI LookOut Engine, AV Engine, Wasp and Foresight AI, while keeping the language accessible and commercially focused. Alongside it, a full SEO and content plan drives qualified leads through organic search.
The work then moved into storytelling. We scripted and produced on-site video shoots at DP World London Gateway and Westcott Venture Park, capturing the technology in operation: drones launching, AI detecting and systems responding. Blending film with 3D animation, the videos explain the full Sorair ecosystem. We also supported Sorair’s 2025 sales and marketing strategy, with new campaigns, PR partnerships and product KPIs, from area under Soranet surveillance to false alarm savings.
It’s been a great journey with Outfly. From our first deck to our latest campaign, they’ve helped us refine the way we talk about what we do, and how we show it to the world. The brand now represents the scale of our ambitions.
Kunmi Oludoyi, CEO & Co-Founder, Sorair
The refreshed brand, messaging and media position Sorair as a leading innovator in autonomous site security. Since launch it has secured high-profile pilots with DP World and Westcott Venture Park, expanded to larger facilities, and raised $1.35 million across two rounds from investors including Techstars, Pi Labs and Haatch, having been incubated by the European Space Agency. By early 2024 it had six pilot customers, two direct and four through resellers.
In August 2025 Sorair obtained the first UK-wide BVLOS approval from the CAA, so Soranet users can fly drone-in-a-box operations beyond visual line of sight anywhere in the UK. Today it is launching full commercial deployments and expanding into secure logistics and infrastructure monitoring. What began as an early-stage brand sprint has become a long-term partnership that evolves with every flight.
Outfly, a London brand, marketing and product agency, has partnered with Sorair since 2021, from its first investor deck to its 2025 campaigns.
Investor decks, a brand refresh, website design, tone of voice, an SEO strategy, a messaging framework, video production, campaign strategy and sales enablement.
Sorair has raised $1.35 million across two rounds, a £230,000 pre-seed in 2022 and a seed round in 2024, from investors including Techstars, Pi Labs and Haatch. It was incubated by the European Space Agency.
Soranet™ is Sorair’s autonomous surveillance platform, combining robotics, sensors and computer vision to automate 24/7 security across ports, logistics hubs and warehouses.
