The Solution: Brand
Clarifying the Message
The Sub Brands
The words needed to be unique, ownable and masculine. They needed to speak to each other while being strong enough to stand on their own, we found them. An axon is a nerve that transmits information from the body back to the brain, while the apex of any landscape gives you the best visibility and a top-down view. Both words were strong, trademarkable and phonetically related, we had our sub-brands.
This is easily our favourite bit. Sorry all other bits.
By this point we were really proud of what we’d made, so we went a step further, and created an entire bespoke icon set with rules for the creation of new asset, keeping the family strong, ‘soft-sharp’ and crucially – on brand.
Streamlined Field Productivity
Axon helps streamline cross-team collaboration and improves productivity within a centralized platform. The UI of this app had to be clear and functional, while containing all of the building blocks for further UI/UX designs for subsequent digital products.
The Apex Dashboard
High Level Workforce Visibility
Once you’ve got a strong brand, you need a strong social media presence. We built exemplar banners, icons and headers, then gave customisable templates and style guides for photography so that Eyrus would always stay on-brand.
We worked hard to make the Eyrus main brand, and both sub brands beautiful. Clear, clean, professional.
We’ll take any excuse to design cars, and vehicle wraps are always fun. We think this one brings together the three brands beautifully. Talking of wraps…
Do you have an audience to identify? A brand that needs updating? An app to reimagine or a story to be told? We’re Outfly, a design innovation agency built for disruptive startups, innovators and game changers.
Get in touch at firstname.lastname@example.org