Aquilai came to us as Cybershield which we thought was an awesome name – until we noticed it was already taken by one of their competitors. Our strategy meetings broke down their target audience and unlocked their central why: To create a new standard of cybersecurity hygiene.
After a few iterative rounds of development we landed on the final logo. Each line of the typographic logo is sharp, decisive and defined. It’s reminiscent of Greek lettering, hinting towards the history embedded in the name.
Anti Phishing Software UI
“Sentry” ProducT – Ajax Intelligence
The shield of Ajax was known for its resilience. The seven layers of leather it was made from worked together to protect Ajax in his fights with Hector, which he left without a scratch.
“Halo” ProducT – ancilia Intelligence
The Roman Ancilia were eleven copies of the shield of Mars which fell from heaven. The copies were made to confuse thieves and attackers.
“Minor Protection” ProducT – achilles Intelligence
Achilles’ shield was made by the god Hephaestus to avenge the death of Patroclus. Homer’s description of this is the world’s first example of Ekphrasis, writing inspired by art. The shield was ornately detailed with a map of the universe and a window into the souls of men.
“API” ProducT – AEGIS Intelligence
Aegis was Zeus’ shield, a shield so powerful that he even allows his comrades to use it when they needed to. Aegis worked to protect both Perseus and Athena in battle.
With its deep history and meaning, Aquilai needed an authoritative watermark, an abstract background asset to add weight and texture to the pages: The clear option was the soldier, bearing the shield of each product, there to protect and serve.
Image masks and layouts
These complemented a suite of graphic assets drawn from the icon itself to form a fully rounded brand.
Once we’d created the brand, it was time to show it off. We designed and built a simple, slick website to showcase their main product and built to expand as they added to their product lineup.
The explainer video says it all: intuitive, engaging, trustworthy. We’ll stop waffling on so you can watch it for yourself.
Everyone needs it.
We worked with Aquilai to solve two problems. How do you break into a crowded market with the feel of someone established and trustworthy? Align yourself with a story and a deeper meaning?
How do you help protect companies without boring their employees? How do you demystify hackneyed subjects and make things like cyber security hygiene engaging and exciting? Make it beautiful, intuitive and easy.