The Genius in the Joke
Perfecting the Plans
We analysed the pizza market and developing trends to help Firezza set their position. We doubled down on the benefits they already had: a good name, a good core, awesome pizza; and helped them combat their weaker points.
Baking the Brand
When we met Firezza they were having trouble with consistency and segmentation. Their brand made them look posh and expensive. We brought them up to date, delivering the character and calibre they’d been missing.
Eating Lots of Pizza
It’s easy to get excited about design when it’s underpinned by good strategy. It’s even easier when what you’re designing is pizza-related. We took on the challenge to produce stunning food imagery that would be rolled out across all of our deliverables. It also took a lot of pizza eating in order to get familiar with the product we had to help sell.
Given that we would be the potential customers, we designed the menus we’d love to see (and keep). So we’ve imagined a takeaway ‘newspaper’ menu format, fun to read and extremely versatile, for every season of the year. It was even found at a Pizza Hut!
Fun with Graphics
We created an overwhelming amount of illustrations and icons to produce everything from menus, print collateral and promotional materials, to hoardings and whole restaurant designs.
We were then tasked with producing ready-to-go collateral. From b2b to b2c, branding and promotional materials, social media assets and more.
We helped bring Firezza’s eat-in and takeaway restaurants to life, designing their flagship Soho store, and the signage, menus and packaging for all the stores across the country.
To help Firezza stay relevant, we redesigned their LivePepper platform, and produced an interactive menu app that complements their brand perfectly.