Align With The Audience
Colours and Contrast
Corporate, but Cool
Fixing the Message
What’s the Why
We helped them develop their central ‘why’, and ran workshops with each team so that they could connect their department back to that overall mission. This empowered the teams to reassess their value to each other and the company as a whole.
These goals were then translated into an extensive guideline, with memorable ‘what we do’ statements, which connected each team to their team lead. These in depth decks keep everyone on message.
Who doesn’t like branded collateral? We thought it looked beautiful.
The different teams knew how to connect what they did with the company’s overall goal, and gained a clearer sense of purpose. In our first workshops we had feedback like ‘I’ve been working here for 5 years, and my wife doesn’t understand what we do”. After our roll out, the same person gave us the best piece of feedback we could hope for:
“That actually makes sense.”