It’s possible that we see, meet and overlook victims of human trafficking every day.
Trafficking is a form of modern slavery. Today there are more than 40 million modern slaves across the world. That’s more than at any other point throughout history. 1 in 4 are children. The UK isn’t immune to this crime. Many are hidden here, in plain sight.
You might work with, live near, or even indirectly and unwittingly fund their enslavement.
By raising awareness of this issue and showing actions that we can all take to tackle this abusive practice, together we can fight trafficking and support survivors.
We had to help
One Family UK came to us with a problem. They had no budget and an opportunity to get huge visibility for an extremely important cause. We began chatting about helping with a campaign strategy and ended up architecting, designing and installing an entire experiential campaign.
Our solutions
Meaningful branding
One Family UK came to us with a problem. They had no budget and an opportunity to get huge visibility for an extremely important cause. We began chatting about helping with a campaign strategy and ended up architecting, designing and installing an entire experiential campaign.
The passport to freedom
We realised that although the experiential installations would be thought-provoking and impactful, the effect would be quickly forgotten. So we created ‘passports to freedom’, containing pocket-friendly testimonies from victims and outlining One Family’s plans to help. This gave an opportunity for those in a hurry to later digest the stories, understand the challenge and commit to helping.
Gazebos
We designed five different scenarios, each with an actor portraying accounts from a victim of human trafficking in London. Each was designed and built in 3D to represent the kind of environments and challenges that each victim experienced.
Web presence
We then designed a campaign website to accompany the social campaign and drive views for those unable to make their way into a Central London location to see our experiential installations.
How we did it
Five London landmarks
We began by working closely with the London Arts Council, securing prominent locations at 5 of London’s most popular commuter locations; St Paul’s Cathedral, The Royal Exchange, One New Change, Bow Church Yard and Moorgate Station. Here we installed our sets and deployed our team of volunteers to educate and engage with the public.
Setting the scene
The passer-by would be lured in by promises of cheap manicures, cleaning services, cheap labour, drugs, or prostitution – only to be confronted by the reality of the situation. Each actor was abandoned, separated from their family, drugged and desperate, giving Londoners a sharp reality-check and reminding them that many victims are hidden in plain sight. Each scene was then built as a pop-up, based on our designs, by local set builders.
Video production
We wrapped the campaign up in a video format and used this to submit it for a D&AD Impact Award, hoping that it would give the problem the recognition it deserves.
Bringing it to life
Finally, we created a series of animated social assets, deployed on social channels and news sites in order to engage the audience with the message and drive visibility for the little-known UK arm of the One Family charity.
Challenge us.
Do you have a message that needs telling in a new impactful way? We’re Outfly, a design innovation agency built for disruptive startups, innovators and game changers with a story.
Challenge us at hello@outfly.io
