Brand, Digital, Product Design, Communications, Business Strategy, Design Innovation
Bringing learning experiences alive with an immersive site, seamless UI and a growth-ready brand.
Most of the content taught in traditional training programmes is forgotten after the first 24 hours. VIVIDA is the interactive learning company making it stick, with immersive storytelling and memorable experiences at the heart of their training programmes across a range of subject areas.
When we met VIVIDA, it was clear they wanted to change the way companies did learning and development, and had a fantastic solution that just needed communicating to their audience. Our workshops helped uncover their core values and gave us the parameters to translate them visually. Through all their benefits: immersion, excitement, quality, empathy, and learning, the thing that kept coming back was simple. Story.
So that formed the basis of the brand, from logo to tone of voice.
The result was an elegant, versatile brand identity that stood strong as a parent company and worked fluidly in their different areas of specialty. To maximise longevity across existing and new sectors, we designed a broad and versatile palette for each sub brand – pairing the psychology of each colour with each sector. From here, we built a site that encapsulated it all without overwhelming or confusing users.
The website design process started with the incredible gaming environment that VIVIDA had created and the team designed a bespoke UI guide to compliment it – visualising how each of the layers of functionality worked together to create a unique, immersive experience.
Vivida
Brand, Digital, Product Design, Communications, Business Strategy, Design Innovation
Bringing learning experiences alive with an immersive site, seamless UI and a growth-ready brand.
“VIVIDA is the interactive learning company making it stick, with immersive storytelling and memorable experiences at the heart of their training programmes.”
“Through all their benefits, immersion, excitement, quality, empathy, and learning, the thing that kept coming back was simple: story. So that formed the basis of the brand, from logo to tone of voice.”
“To maximise longevity across existing and new sectors, we designed a broad and versatile palette for each sub brand – pairing the psychology of each colour with each sector.”
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Vivida
Brand, Digital, Product Design, Communications, Business Strategy, Design Innovation
Bringing learning experiences alive with an immersive site, seamless UI and a growth-ready brand.
Most of the content taught in traditional training programmes is forgotten after the first 24 hours. VIVIDA is the interactive learning company making it stick, with immersive storytelling and memorable experiences at the heart of their training programmes across a range of subject areas.
When we met VIVIDA, it was clear they wanted to change the way companies did learning and development, and had a fantastic solution that just needed communicating to their audience. Our workshops helped uncover their core values and gave us the parameters to translate them visually. Through all their benefits: immersion, excitement, quality, empathy, and learning, the thing that kept coming back was simple. Story.
So that formed the basis of the brand, from logo to tone of voice.
The result was an elegant, versatile brand identity that stood strong as a parent company and worked fluidly in their different areas of specialty. To maximise longevity across existing and new sectors, we designed a broad and versatile palette for each sub brand – pairing the psychology of each colour with each sector. From here, we built a site that encapsulated it all without overwhelming or confusing users.
The website design process started with the incredible gaming environment that VIVIDA had created and the team designed a bespoke UI guide to compliment it – visualising how each of the layers of functionality worked together to create a unique, immersive experience.
