Scenic is the first motorcycle navigation app that understands how important the journey is to its riders. In fact, it was the first ever motorcycle navigation app.

We’ve been working with adventure motorcyclist and founder, Guido van Eijsden, to realise the potential of his app and make it into the complete and number one app for adventure motorcyclists.

Our mission began by creating a brand that stood for Scenic — it had to be sleek and reliable without sacrificing the sense of adventure and ‘road less travelled’ rebellion that drew users to the app in the first place. We then rolled this out across Scenic’s logo, messaging, website, video and marketing, building up to the launch of a major app update in Autumn 2021.

Despite launching in the adventure motorcyclist off-season, the launch campaign brought outstanding, higher-than-anticipated engagement, traffic and revenue, driving hundreds of installs, positive reviews and purchases.