We live in a world where consumers are more informed than they have ever been. Now that environmental responsibility and social justice are at the heart of mainstream discourse, especially among emerging audiences, brands must be able to demonstrate their alignment with these values.
B Corp certification is a one stop shop that shows your customers, in a measurable way, your commitment to their values and because it requires a top-down approach, that commitment will be visible throughout your entire brand identity.
At the heart of B Corp certification is a questionnaire that covers 5 categories, each weighted with a different number of points: Governance, workers, community, the environment, and customers. Once you’ve completed the questionnaire, if you reach the minimum of 80 points out of a possible 200, you qualify for certification.
The potential of B Corp certification is fairly obvious in the context of increased market share but the benefits don’t stop there. Some of those consumers demanding ethical, transparent, and sustainable business practices are the same individuals you’ll be looking to hire. B-Corp certification will demonstrate to future talent that your mission statement and actions are aligned with their ethical concerns.
Only around 6,500 of the nearly 400 million registered companies worldwide have obtained B Corp certification. There are rankings in every industry, meaning that on top of an already prestigious accolade, you can compete even further in this elite category. Outfly is the highest rated digital marketing agency on B Lab, and we have obtained that rating through uncompromising standards. Contact us today to find out more about our approach and how we can make your brand elite among an already elite group.
