Property has long been one of the most reliable ways to build wealth, and one of the hardest to get into. Coscape’s founders saw a way to change that. By blending new technology with community collaboration, they wanted to open up property investment to everyone and give people new tools to build financial freedom.
The brand had real tensions to resolve. It needed to appeal to seasoned investors and first-timers alike, as well as developers and community leaders eager to shape their surroundings. It had to show off an innovative online platform while building trust in a traditionally conservative sector. And it had to capture the meeting of digital innovation and the age-old tradition of property investment, while staying adaptable for future developments like blockchain-based tokenisation.
We knew Coscape was more than a platform. It was a vision for a fairer, wealthier society where financial freedom is within everyone’s reach, so that message became the North Star for every part of the brand: empowerment, community collaboration and transformation, all grounded in expertise and reliability.
The name reflects the same idea, highlighting how the platform fosters cooperation and collaboration to reshape both the physical and investment landscapes.
With the strategy in place, our designers crafted a visual language around the company’s mission and values, starting with the logo: a custom logotype and a distinctive CO. The segmented C represents wealth democratisation, while the O, with a plus at its heart, speaks to wealth creation.
Authority Blue, Neutral Grey and Gold lead as primary colours, supported by a bright, vibrant secondary palette. The two-tier system lets the brand feel credible and reliable while pointing to Coscape’s guiding, exciting nature. A modern, human typeface, playful linear illustrations and lightly drawn icons complete the identity.
The brand identity, MVP website, app interface and pitch deck give Coscape a credible, investor-ready story as it builds towards launch. Collaborative, inclusive and progressive, it’s a brand with the potential to reshape the way people invest in property.
Outfly, a London brand, marketing and product agency, developed Coscape’s brand strategy, identity, MVP website and app interface in 2023.
The logo pairs a custom logotype with a distinctive CO. The segmented C represents wealth democratisation, and the O with a plus at its heart speaks to wealth creation.
A brand strategy and identity, an MVP website, an app interface and a pitch deck, giving Coscape a credible, investor-ready story as it builds towards launch.
Appealing to both seasoned and first-time investors, and to developers and community leaders, while balancing an innovative platform with trust in a traditionally conservative sector.
