Here are 11 secrets to make your brand Millennial ready

1. Purpose

Millennials like to feel empowered and associated with brands that bring value to their lives. How does your brand represent authenticity and purpose? Is this reflected in your business?

2. Brand consistency

Consistency is very important to Millennials, do you evoke the same message throughout your customer journey (from social media to payment?). If not, you will lose customer retention and loyalty.

3. Internal knowledge

With more Millennials entering into the workforce, utilising their insights and experiences to drive change and maintain relevance with your customers.

4. Buying habits

The latest trends influences Millennials purchasing choices and they expect that brands will tend to those desires to help them stay relevant and cool amongst their peers. Millennials trust word-of-mouth over anything else, which is why it’s important to address any unpleasant experience towards your product(s) immediately, to avoid the penalty of being blacklisted as an untrustworthy brand.

5. Personalisation

These customers prefer to have an one-stop-shop experience, which addresses all of their pain points, allowing personalisation to be adapted to products and services they purchase. What unique experience(s) does your products and services offer to your customers that makes you stand out?

6. Customer journey

These tech-savvy consumers value their time–they expect innovative and simplified user-journey from apps to contacting a customer representative. How are you demonstrating this throughout your customer journey?

7. Influencers and collaborations

It is important to be aware of the individuals or communities that influence millennial opinions in your industry. By collaborating with these influencers in your marketing campaigns you can generate more leads, drive sales and remain relevant.

8. Instant communication

Millennials use devices that allows them to have instant online communication, all the time. It’s important for brands to have online touchpoint channels to ensure that they receive quality customer service at the touch of a button. Do you have these platforms established and how quickly do you respond to their concerns? Is the tone of voice and visual content you use online consistent with your brand and relevant to your customers? Also, are your customers empowered to share their feedback–how are these suggestions implemented?

9. Competitive Analysis

It’s important to analyse your competitors to see where they are succeeding and failing. This can later be adopted into your business and strategy.

10. Consumer Analysis

It’s important to utilise data gathered from your consumers (i.e. surveys, social media and other channels) to improve and personalise their experience with your product(s) or service(s).

11. Research and development

It is important to invest in research, in order to develop innovative solutions that Millennials can value and respect.