In the property industry, relationships are everything — but the traditional tools for making them had stopped working. Platforms like LinkedIn had become saturated with noise and spam, while industry events remained time-consuming and costly. The Eighth Door set out to change that: to build a platform where every connection is intentional, every interaction meaningful, and every deal traceable to genuine collaboration.

We partnered with founder Andre Mansoori-Dara to reposition The Eighth Door from an early-stage networking app into a next-generation dealmaking engine. Together, we rebuilt the brand from the ground up — refining the value proposition, redesigning the UX around intent-based interaction, and defining a scalable monetisation model that blends subscription, credits, and AI-driven matchmaking.

The relaunch gave The Eighth Door a clear voice, visual identity, and commercial pathway. The platform now brings together over 3,000 verified users ahead of its full market return — with a successful investment raise completed, a waiting list built, and an ambitious roadmap toward AI-led deal intelligence and enterprise partnerships.

“Outfly have been instrumental in helping us reshape The Eighth Door into what it was always meant to be — a platform that cuts through the noise and helps real people in property do real deals. The brand feels elevated, the product strategy is strong, and we’re genuinely excited for what’s next.”

In the property industry, relationships are everything — but the traditional tools for making them had stopped working. Platforms like LinkedIn had become saturated with noise and spam, while industry events remained time-consuming and costly. The Eighth Door set out to change that: to build a platform where every connection is intentional, every interaction meaningful, and every deal traceable to genuine collaboration.

We partnered with founder Andre Mansoori-Dara to reposition The Eighth Door from an early-stage networking app into a next-generation dealmaking engine. Together, we rebuilt the brand from the ground up — refining the value proposition, redesigning the UX around intent-based interaction, and defining a scalable monetisation model that blends subscription, credits, and AI-driven matchmaking.

The relaunch gave The Eighth Door a clear voice, visual identity, and commercial pathway. The platform now brings together over 3,000 verified users ahead of its full market return — with a successful investment raise completed, a waiting list built, and an ambitious roadmap toward AI-led deal intelligence and enterprise partnerships.

“Outfly have been instrumental in helping us reshape The Eighth Door into what it was always meant to be — a platform that cuts through the noise and helps real people in property do real deals. The brand feels elevated, the product strategy is strong, and we’re genuinely excited for what’s next.”

The Eighth Door The Eighth Door began as a simple idea — to open up a world of opportunity for professionals across the property industry. What started as a networking app with 3,000 users soon evolved into something more ambitious: a focused, spam-free dealmaking platform that connects developers, investors, contractors, and service providers in a single, efficient ecosystem. We were brought in to help refine that evolution. Working closely with the founders, we developed a clear market strategy and commercial model that shifted The Eighth Door from connection-led networking to transaction-led value creation. This meant repositioning the brand around intent, trust, and results — while preserving the prestige and exclusivity that underpin the industry. Our process began with a full brand strategy sprint, where we defined the narrative and design language to align with two key audiences — seasoned property professionals and ambitious newcomers. We crafted a visual identity that was elegant, confident, and timeless: balancing heritage with innovation through refined typography, a rose gold and deep blue palette, and a digital-first design system that speaks to both luxury and accessibility . From there, we turned to product and monetisation. Together with the Eighth Door team, we developed a hybrid commercial model combining subscription tiers and credit-based actions. This ensured that every user interaction carried weight — eliminating spam while generating immediate revenue. The model set the foundation for a long-term AI roadmap, with relevance-scoring, behavioural learning, and match-based deal recommendations built into future phases . We then overhauled the app architecture and UX, mapping the full journey from posting and discovering opportunities through to negotiation and closure. The platform was reimagined not as a social network, but as a deal-matching engine — a space where projects, people, and capital meet. Parallel to this, we created a refreshed website, a new investor deck, and a launch campaign, each articulating the brand’s new positioning and visual identity. As development moved forward, we supported Andre and the team through pitch readiness and investor engagement, culminating in a successful fundraise and a waiting list of more than 3,000 early users. The next phase focuses on the full rollout of the app, the introduction of the AI matchmaking engine, and the growth of corporate and enterprise subscriptions designed to scale across the global property sector. The Eighth Door now stands as more than an app — it’s a catalyst for a smarter, fairer, and more connected property industry.

client The Eighth Door

Type B2B

year 2023–2024

Opening the door to opportunity — redefining how the property world connects, collaborates, and closes deals.

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