Scaling the future of site security — from robotics startup to AI-powered perimeter intelligence.
Sorair was born at the intersection of AI, robotics, and physical security. When we first met them, they were transitioning from R&D to commercial deployment of Soranet™, their autonomous surveillance platform. The technology was remarkable — but the brand and messaging didn’t yet match its potential. Our goal was to help Sorair translate complex innovation into clarity, credibility, and commercial traction.
We began by refining Sorair’s story for investors — shaping the early decks, pitch strategy, and brand tone to help secure pre-seed funding. Once the company raised over £1.1 million, we evolved the brand into a more technical, scalable proposition. This included a new visual identity, a full website overhaul, tone of voice and SEO strategy, and sales content designed to convert enterprise clients. As Sorair’s credibility grew, we developed bespoke video campaigns to show the system in action — real drones, real ports, real impact.
The refreshed brand, messaging, and media positioned Sorair as a leading innovator in autonomous site security — bridging the gap between AI and real-world operations. Since launch, they’ve secured high-profile pilots with DP World and Westcott Venture Park, expanded to larger facilities, and continued to raise investment with backing from Haatch, Pi Labs, and the European Space Agency. Today, Sorair’s brand reflects the ambition, credibility, and intelligence of its technology.
“It’s been a great journey with Outfly. From our first deck to our latest campaign, they’ve helped us refine the way we talk about what we do — and how we show it to the world. The brand now represents the scale of our ambitions.”
Sorair was born at the intersection of AI, robotics, and physical security. When we first met them, they were transitioning from R&D to commercial deployment of Soranet™, their autonomous surveillance platform. The technology was remarkable — but the brand and messaging didn’t yet match its potential. Our goal was to help Sorair translate complex innovation into clarity, credibility, and commercial traction.
We began by refining Sorair’s story for investors — shaping the early decks, pitch strategy, and brand tone to help secure pre-seed funding. Once the company raised over £1.1 million, we evolved the brand into a more technical, scalable proposition. This included a new visual identity, a full website overhaul, tone of voice and SEO strategy, and sales content designed to convert enterprise clients. As Sorair’s credibility grew, we developed bespoke video campaigns to show the system in action — real drones, real ports, real impact.
The refreshed brand, messaging, and media positioned Sorair as a leading innovator in autonomous site security — bridging the gap between AI and real-world operations. Since launch, they’ve secured high-profile pilots with DP World and Westcott Venture Park, expanded to larger facilities, and continued to raise investment with backing from Haatch, Pi Labs, and the European Space Agency. Today, Sorair’s brand reflects the ambition, credibility, and intelligence of its technology.
“It’s been a great journey with Outfly. From our first deck to our latest campaign, they’ve helped us refine the way we talk about what we do — and how we show it to the world. The brand now represents the scale of our ambitions.”
