Coscape – Case Study – Outfly
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Coscape

Strategy, brand and app visualisation for the UK’s first property investment crowdfunding platform.

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Coscape needed to strike a balance between showcasing the innovative nature of their platform and building trust in a traditionally conservative sector.

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The name highlights how the platform is fostering cooperation and collaboration to reshape both the physical and investment landscapes.

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In the logo, the ‘C’ is segmented to represent wealth democratisation, while the ‘O’ with a plus at its heart speaks to wealth creation.

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The brand is driving significant interest, with Coscape raising £150,000 pre-seed investment and achieving FCA accreditation.

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Coscape needed to strike a balance between showcasing the innovative nature of their platform and building trust in a traditionally conservative sector.

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The name highlights how the platform is fostering cooperation and collaboration to reshape both the physical and investment landscapes.

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In the logo, the ‘C’ is segmented to represent wealth democratisation, while the ‘O’ with a plus at its heart speaks to wealth creation.

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The brand is driving significant interest, with Coscape raising £150,000 pre-seed investment and achieving FCA accreditation.

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Coscape When we met them, Coscape had an exciting idea to shake up property investment. By blending new technology with community collaboration, the founders saw an opportunity to open up property investment to everyone, giving people new tools to build financial freedom. Starting with strategy, Outfly’s brand team set about addressing Coscape’s underlying tensions. They needed to appeal to contrasting audiences, from seasoned investors to those just starting out, as well as developers and community leaders eager to shape their surroundings. They needed to strike a balance between showcasing the innovative nature of their online platform and building trust in a traditionally conservative sector. And they needed to capture the intersection of the digital revolution with the age-old tradition of property investment, while remaining adaptable for future developments, like blockchain-based tokenisation. We knew that Coscape was more than just a platform; it was a vision for a fairer, wealthier society where financial freedom is within everyone's reach. So we started with this message as a North Star for every aspect of the brand — emphasising empowerment, community collaboration, and transformation, all grounded in expertise and reliability. The name itself reflects this position, highlighting how the platform is fostering cooperation and collaboration to reshape both the physical and investment landscapes. With the name and strategy in place, Outfly’s designers took over, crafting a visual language that captured the heart of the company's mission and values. They started with the logo, made up of a custom logotype and a distinguished ‘CO’. The ‘C’ is segmented to represent wealth democratisation, while the ‘O’ with a plus at its heart speaks to wealth creation. The designers selected Authority Blue, Neutral Grey and Gold as primary colours, supported by a bright and vibrant supporting colour palette. This two-tier colour system allows the brand to be credible and reliable but also points to Coscape’s guiding and exciting nature. Other elements of the brand followed suit; from the modern and human typeface to the playful, linear illustrations and the lightly-drawn icons. The resulting brand identity, MVP website and app user interface are already driving significant interest, with Coscape raising £150,000 pre-seed investment and achieving FCA accreditation. Collaborative, inclusive, progressive: it’s clear that Coscape is a brand with the potential to reshape the way the world invests in property.
client Coscape
Type B2B, B2C
year 2025
 
Coscape When we met them, Coscape had an exciting idea to shake up property investment. By blending new technology with community collaboration, the founders saw an opportunity to open up property investment to everyone, giving people new tools to build financial freedom. Starting with strategy, Outfly’s brand team set about addressing Coscape’s underlying tensions. They needed to appeal to contrasting audiences, from seasoned investors to those just starting out, as well as developers and community leaders eager to shape their surroundings. They needed to strike a balance between showcasing the innovative nature of their online platform and building trust in a traditionally conservative sector. And they needed to capture the intersection of the digital revolution with the age-old tradition of property investment, while remaining adaptable for future developments, like blockchain-based tokenisation. We knew that Coscape was more than just a platform; it was a vision for a fairer, wealthier society where financial freedom is within everyone's reach. So we started with this message as a North Star for every aspect of the brand — emphasising empowerment, community collaboration, and transformation, all grounded in expertise and reliability. The name itself reflects this position, highlighting how the platform is fostering cooperation and collaboration to reshape both the physical and investment landscapes. With the name and strategy in place, Outfly’s designers took over, crafting a visual language that captured the heart of the company's mission and values. They started with the logo, made up of a custom logotype and a distinguished ‘CO’. The ‘C’ is segmented to represent wealth democratisation, while the ‘O’ with a plus at its heart speaks to wealth creation. The designers selected Authority Blue, Neutral Grey and Gold as primary colours, supported by a bright and vibrant supporting colour palette. This two-tier colour system allows the brand to be credible and reliable but also points to Coscape’s guiding and exciting nature. Other elements of the brand followed suit; from the modern and human typeface to the playful, linear illustrations and the lightly-drawn icons. The resulting brand identity, MVP website and app user interface are already driving significant interest, with Coscape raising £150,000 pre-seed investment and achieving FCA accreditation. Collaborative, inclusive, progressive: it’s clear that Coscape is a brand with the potential to reshape the way the world invests in property.
client Coscape
Type B2B, B2C
year 2025

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